Date: October 1st, 2007

Title: The Mobile High Ground

Summary: Untravel CEO Michael Epstein and editor Conor Boyle wrote an article for Imagine News for their October issue. In it, they define the phrase Transmedia, using the movies Donnie Darko and An Inconvenient Truth, as well as the Untravel MIT Stata Center tour as references and examples.

Excerpt: "In our work, we have used the concept of transmedia to develop unique narrative techniques and technologies specifically suited for the mobile platform. We believe that... mobile storytelling should take advantage of the mobility, location awareness, and site-based potential of the mobile platform."

Download the article: 20071001_Imagine_News.pdf

Link: Imagine News